AFRICA HAS A RICH FILM HISTORY.
THE ALGORITHM JUST DIDN’T SHOW YOU IT.
African content has never been better - but its distribution system is getting worse, with platforms shutting down or scaling back.
Not even Africa’s Oscar nominees are available in SA.
So we’re building a curated home
for African cinema on YouTube.
YouTube has already won the streaming wars;
Africa just isn’t leveraging that enough yet.
African audiences are already watching African films on YouTube, just not in a premium, curated system. Top Nollywood channels reach over 3.5m subscribers and over 650k views, earning an estimated $1M each in ad revenue.
YouTube rewards channels that keep people watching. A single film can’t do that; a curated channel can. Shared audiences compound; individual uploads don’t.
Curated channels like Omoleto or Short of the Week turn 10K–100K films
into 1M–20M+ views, because curation builds trust
and trust builds audiences.
This isn’t a new idea. It just hasn’t been applied to African cinema yet.
Some of Africa’s best are already on YouTube.
They’re just not curated together.
A distribution system you control
Your film on our curated YouTube channel
• Award-winning PR support
• 50/50 revenue share
• Paid twice yearly
• You retain all rights
• Remove your film with one week’s notice
Each new film drives discovery across the entire channel