AFRICA HAS A RICH FILM HISTORY.
THE ALGORITHM JUST DIDN’T SHOW YOU IT.

African content has never been better - but its distribution system is getting worse, with platforms shutting down or scaling back.

Not even Africa’s Oscar nominees are available in SA.

So we’re building a curated home
for African cinema on YouTube.

YouTube has already won the streaming wars;
Africa just isn’t leveraging that enough yet.

African audiences are already watching African films on YouTube, just not in a premium, curated system. Top Nollywood channels reach over 3.5m subscribers and over 650k views, earning an estimated $1M each in ad revenue.

YouTube rewards channels that keep people watching. A single film can’t do that; a curated channel can. Shared audiences compound; individual uploads don’t.

Curated channels like Omoleto or Short of the Week turn 10K–100K films
into 1M–20M+ views, because curation builds trust
and trust builds audiences.

This isn’t a new idea. It just hasn’t been applied to African cinema yet.


Some of Africa’s best are already on YouTube.
They’re just not curated together.

A distribution system you control

  • Your film on our curated YouTube channel
    • Award-winning PR support
    • 50/50 revenue share
    • Paid twice yearly
    • You retain all rights
    • Remove your film with one week’s notice

Each new film drives discovery across the entire channel